Dan Sperber on Cultural Transmissions

An Epidemiology of Representations (July 2005): A talk with Dan Sperber.

Just as the human mind is not a blank slate on which culture would somehow imprint its content, the communication process is not a xerox machine copying contents from one mind to another. This is where I part company not just from your standard semiologists or social scientists who take communication to be a coding-decoding system, a transmission system, biased only by social interests, by power, by intentional or unconscious distortions, but that otherwise could deliver a kind of smooth flow of undistorted information. I also part company from Richard Dawkins who sees cultural transmission as based on a process of replication, and who assume that imitation and communication provide a robust replication system.